Many words and statistics can be used to prove that mobile devices have grown and continue to grow into one of the most popular technological advancements. Just looking around would convince the most skeptical among us. And as with all new developments, the speed with which these new developments are improved and made more accessible is directly proportional to their popularity. As a result, mobile is changing and improving… FAST!


For business marketing, an online presence is an ongoing evolution from the days, not too long ago, of just having a website, which developed into a mobile website, to creating an online social presence and now creating your mobile app. Many large businesses have been in mobile app marketing for some time. They realized the many benefits and conveniences mobile apps provided their customers and, with proper management, the increased revenue and customer loyalty they would gain. They also had the resources to fund the exorbitant development costs required to create a custom native app for all the mobile platforms and still do it cost-effectively.

Technology marches on! Today, mobile apps are no longer within reach of the largest corporations. For this article, we will not get bogged down in the technical difference between custom native apps, mobile web apps, hybrid apps, mobile websites, etc. The focus will be on what appears to be the best option for small businesses. The target… an exceptional User Experience (now commonly referred to as UX), quickly managed content and affordability.

There is no one best solution for every type of business out there. There are advantages and disadvantages to all the mobile options. The key is selecting the best fit, i.e., the possibility that provides the most significant number of benefits to the business and its customers at the best price. After researching, it’s challenging to present an unbiased presentation of these facts when the best choice for most small businesses is clear. In short, the attractive customer features available, the ease of complete content control, and the affordable price, the native mobile app built using a template (NMAT) is the best marketing tool to improve the bottom line and increase customer loyalty.

To be clear, custom-built native apps are built from the ground up to require hand coding for each app on each mobile platform, Apple, Android, etc. This is a costly process. Coders are very well paid, providing an excellent, custom UX. The new alternative, NMAT, is building an app using an already coded template system that can be customized in appearance, function, and content.

This option provides similar features as the custom app to choose from, at a fraction of the cost, with a very identical UX, and can be controlled online. Here is a quick look at the comparison of benefits between a mobile website and native apps. Device Features – Apps have full access to a mobile device’s capabilities, including camera, GPS, data storage, etc., for the best UX, and mobile websites currently have limited access.

User Installation – No installation is required for mobile websites. A bit of motivation is needed to search for a mobile business app. In the gaming industry, this should not be an obstacle. Most customers will be motivated to find your app to benefit from the content, including offers and discounts.

Speed – A mobile app is much faster than a mobile website, creating a better UX.

Owner Maintenance – The maintenance of an NMAT is much simpler these days with the app hosted in the cloud. Online Content Management System Dashboards (CMSD) allow clients to change their app’s content and send messages 24/7. Custom native apps are much more complicated to update., and mobilewebsite are corrected as quickly as a web page.

Offline Functioning – Without a wifi or cell service connection, mobile websites are not accessible. Native apps have offline accessibility, giving them the edge in this category.

Development Costs – Custom native apps are prohibitive. Both Mobile websites and NMATs involve the least cost and are very affordable. With future technological advancements, mobile apps for small businesses may go the way of the beta map, and mobile websites may overcome many of their current shortcomings and become the dominant portable format. But for now, and probably for the foreseeable future, native apps are the best

marketing tool for small businesses. For maximum benefit, your app can be used in conjunction with your mobile website and gain additional user benefits, such as the ability for customers to log into their accounts. Now, to the good part. Here’s a look at what benefits a mobile app can bring to your business and your customers. The power of the mobile app to engage and communicate with the customers is in its features.

Mobile App Benefits

The features currently available that can be built into an app are what ‘powers’ the benefits and make it a perfect fit for small businesses. In addition to the traditional listing of your businesses’ general information, including facility amenities, specials, event calendars, contact info, and directions, that you would find on any standard mobile website, apps offer features that better engage customers and fully utilize

Their mobile devices’ capabilities make for a very personal and fulfilling UX… that they will want to share. To be clear and further illustrate the benefits of an app over a mobile website, this summary of features will include only those available in a mobile app format and not a mobile website. There are dozens of parts available for businesses to choose from to use in their app. We will look at just a few of the more beneficial ones here.


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Antonio Peters
Student. Typical social media nerd. Analyst. Zombie guru. Gamer. Award-winning thinker. Set new standards for analyzing wooden horses with no outside help. What gets me going now is promoting xylophones in the government sector. Uniquely-equipped for working on ice cream in the aftermarket. Spent 2001-2008 creating marketing channels for trumpets with no outside help. Had some great experience testing the market for puppets in Deltona, FL. Spent 2001-2007 importing psoriasis in the aftermarket.