If you run any aspects of your business, Net Maddy online through a website, this article is for you. The link to all resources is at the end.

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1. Make your website amazing

Well, this is the obvious one. I have seen so many websites that lack helpful content, and simply put, they look awful. Most people search online for your product or service. Twenty years ago, before the Internet became the marketplace it is now, you wouldn’t have let your business storefront look like a dump. The website is your storefront. So treat it that way. There are two essential elements to having a great-looking yet functional.

Informational website. Content-rich website: If you are using a flash-based website, you need to rethink your design. Flash websites may look neat, but they have two significant issues. Some of them have a slow loading time. Your audience doesn’t have the patience to watch the load bar reach 100%, and they will click away before it gets there. Another issue is that search engines do not read Flash websites very well. They read HTML content, and they need to see text in HTML format to understand it clearly.

Images and fancy designs have very little value to them. That doesn’t mean skipping them, but make sure you have a website with all the essential elements and not just a pretty design. Flash websites will be hidden from search engines. What’s the point of having a nice-looking site if no one can find it? And keep your website informative. Put yourself in the shoes of your visitors. What questions will they have? In what order will they want the information to be presented to them? Please make sure they are satisfied when they get to your site.

Attractive website: Yes, web design can be expensive, but it is an essential expense that your business has to have. It is best to hire a company that can design a great-looking website yet friendly to search engines. My good friends at Pure Imagination create very customized, content-rich websites. Thousands of companies and individuals can help you here as well.

Another option to help get you by when you start is using WordPress. It is, by design, easy to optimize for search engines, and it is easily editable by you. If money is a concern and you have the time, you can choose a WordPress site. Ensure a domain and hosting package so you don’t use the free WordPress site.

It would help if you had a domain that doesn’t have WordPress in it. WordPress will put their name in the field if you choose their service, but it’s free. Domain and hosting are cheap and go; Daddy, Network Solution, and HostGator are just a few you can use. Regarding your WordPress design, Elegant Theme is a great site that offers different looks for your WordPress that make it stand out. And it’s so affordable.

2. Create an excellent marketing web video

Now, you have a great-looking website with excellent text and images that tell your customers what they need to know to decide. But today, that’s not enough to stand apart from all the other websites that do that, too. It would help if you had something more. You need to grab their attention as fast as possible and relay your message in just a few short minutes. A video is a great option.

You can use a video to tell customers about you, your product and services, or anything else you think they may find helpful. Some of my favorite sites have a video on the main page, and it’s the first thing you see. It’s easy to click the play button, and if the video starts excellently, you’ve hooked the visitor. You have their attention for 3 to 5 minutes. That can be pages and pages worth of textual information. Pretty much the entire textual content of your site can be relayed in an excellent 3 to 5-minute video.

Just like a good website, your video has to look good, too. The same two elements come into play here. The video has to have great content, so know the message you want your visitor to understand. Also, it has to be attractive too. Cheap-looking videos can degrade your fancy website. So, a lousy video that says your cousin makes can hurt your

online storefront. To see a sample of what a marketing video for a small business looks like, check out New Slate Films and view a couple of videos. Like a great website, a great video is another investment that will separate you from your competition. And with video, you can take it to other places, too. It doesn’t just have to live on the site. It could be great for conferences, trade shows, and local broadcasts.

3. Spend time on SEO

Now that you have a great-looking website with a great-looking video on the home page, you need people to see it, so you need to get the search engines to notice you. This one takes time. You can’t just hire someone and be on the first page of Google the next day. Search engine optimization is a huge business, and it is a critical element for any business with a website. Suppose you are unfamiliar with SEO. This is a great book from one of my favorite SEO providers, SEOmoz. Could you give it a read? Even if you have a good understanding of SEO, there’s plenty of information here you will find helpful.

If you want to get a jump-start on SEO and have the time to do it yourself, try DIY SEO. This is actually how I learned SEO. And in just one month, I have my website on the first page of Google for some of the selected keywords. This will take some time to do. But DIY SEO will give you tasks to complete daily to get a better ranking. You will also learn about link building, page optimization, and social media links, to name a few.

They also show you a chart of your ranking, which is updated daily. You can put three competitors into the chart to see how you stack up weekly. Oh, and they have a free trial, and it’s less than $40/month after that. If you don’t have the time, you can pay more, and they will do it for you. I currently use SEOmoz. DIY SEO was a great start, but SEOmoz is the standard in SEO, and it tracks several sites and hundreds of keywords. DIY SEO is a fantastic tool if you’re starting, but if it gets too limited, SEOmoz will give you what you need to continue building your SEO.

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