Thinking about launching a Mobile App for your business? If not now, when?

Now is the time to ride this wave of opportunity. We all know as Entrepreneurs and Business Owners that to stay competitive in today’s marketplace, you need to position your business to take advantage of emerging trends. Mobile Marketing is NOT in the future; it’s NOW! Did you know that statistics show mobile consumers have their phone or mobile devices within 3 feet of them 23 hours a day?

Just think about your opportunity before you to have YOUR business on your client’s or prospects’ mobile device 23 hours a day / 365 days out of the year. Now that my friends are what I call OPPORTUNITY! I don’t know any other marketing medium that has the same power to get your target market’s attention instantly.

Mobile Apps

What do you think the average response or open rate is today with email marketing? Unless you have a super responsive and active list, you will only see 4% – 9% available rates within the first 24-48 hours of pushing the send button. Mobile push or text messages are seen and opened 97% of the time within the first 4 minutes. Now that is impressive! Just think about your mobile behavior or, heck, look around you.

Consumer expectation is that every “Brand” has an app they can download and access on their mobile device. We are often asked, “Why should I have a mobile app?” Here are just a few reasons why you should have one: It builds customer loyalty. Everyone likes to feel included in something special, so make customers feel like VIPs by offering discounts, coupons, and promotions just for using and downloading the app.

Creates a viral buzz. Encourage customers to use the mobile app to quickly tell all of their friends about the business using the built-in sharing capabilities of Facebook, Twitter, Linked In, your blog, SMS, and Email. Grow customer lists. A mobile app can gather names and email addresses from directly within it and easily export them into the top email marketing campaign services in additional emails. Get instant feedback. Mobile apps allow customers to leave feedback on fan walls, share photos, and send comments in various ways.

What is an App? An App is an application that has to be downloaded and installed on a mobile device rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store and the Android Google Play Market to find and download apps for a given operating system. An app provides an interactive engagement with users and works more like a computer program than a website. The app may pull content and data from the Internet, similar to a website, or download the content to be accessed without an Internet connection.

It is expected that by mid-2012, more people will be accessing the Internet on their mobile devices than on PC’s. With that in mind, you emphasized the importance of having one’s business or service seen properly across all mobile platforms; otherwise, you will lose business. What better way for your business to stay in touch with your customers than your customized mobile application? Do you have clients and customers that you want to communicate and stay in touch with? If so, what is the best way to do that and get responsive results? The clear choice is through Mobile Apps. I’ve put together my top ten tips to ensure your success:

1. Determine your Objective

Are you looking for sales, brand awareness, social media engagement, or staying in constant contact with your clients and prospects? As Entrepreneurs and Business Owners, it’s easy for us to get distracted and become overwhelmed with all our responsibilities and otherwise great ideas. Be sure when developing your mobile marketing strategy aligns with your core message and resonates with your viewing audience.

2. Integrate Social Sharing Features

We all know and understand the power of social engagement and the social sharing features of our information. All of your social sites can be integrated into your Mobile App, which will ensure and increase your brand awareness.

3. Keep Your App and its content up to date

As important as updating a blog, your app must be updated with relevant and engaging content. You need to keep the end-user engaged, or just as quickly as they downloaded your app, they can remove it.

4. Integrate interactive and events features

Provide up-to-date information about all of your business events and specials by creating an events calendar. Whether you conduct live events or virtual events online, you will want to keep your new users engaged and in the know of what you’re doing, where you’re doing it, and how they can participate. We are social creatures by nature and want this information available at our fingertips..literally!

5. Create Loyalty / VIP Programs

You will want to incentivize your subscribers and give them a reason to download your app and keep it on their mobile devices. It’s effortless to create Loyalty or VIP programs, and your clients and prospects will LOVE you for it.


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Antonio Peters
Student. Typical social media nerd. Analyst. Zombie guru. Gamer. Award-winning thinker. Set new standards for analyzing wooden horses with no outside help. What gets me going now is promoting xylophones in the government sector. Uniquely-equipped for working on ice cream in the aftermarket. Spent 2001-2008 creating marketing channels for trumpets with no outside help. Had some great experience testing the market for puppets in Deltona, FL. Spent 2001-2007 importing psoriasis in the aftermarket.