This do-it-yourself quick-start guide will help beginning website owners set up their SEO and increase their website traffic quickly and for free. No history or elaborate explanations will be found here. This article explains a simple, easy-to-implement, generic way of doing a specific SEO plan yourself. This step-by-step guide will show you how to set up some good, safe, white hat SEO/Traffic on your new or existing website with the least amount of effort in combination with the easiest-to-use free online resources Try Updates.
1. FIND YOUR KEYWORDS
a. Are you a local business/service or more global?
i. Local examples will be demoed with the following example business:
Mr. Kung Fu’s Karate School in Seattle, WA, USA.
ii. Non-Local examples will be demoed with the following example business:
Susie Smith’s Arts & Crafts Blog
b. Time to think like a potential customer. What word phrase would you expect someone to type into a search engine (like Google) and have your website come up listed on the first page of results?
i. Local businesses owners, be sure to include geographic words. For example, Mr. Kung Fu might use: ‘Seattle Karate’ or ‘Seattle Martial Arts’‘. He might also use a specific suburb of Seattle instead (like ‘Redmond’ or ‘Duvall’).
ii. Non-Local businesses owners, like Susie Smith, might use: ‘home arts and crafts, ‘home decorations’, or ‘arts and crafts ideas’.
c. Use the Google AdWords Keyword Tool (adwords.google.com/select/KeywordToolExternal) to help you find the best keyword phrases for you. Pay attention to LOCAL and GLOBAL search volumes that best represent your market. WARNING: The more popular your keyword phrase is, the more competition you will probably have. If it’s too popular, you probably won’t make the first page of any search engine results. Try to use more specific keyword phrases whose search volume is below 40,000 a month.
d. Pick the TOP SIX best keyword phrases for you. Write them down in order of importance. Keep the list handy – you will use them later on in this article.
2. PUT IN YOUR WEBSITE TITLE
a. Find the HTML tags at the top of each of your HTML pages in the HEADER section. Your title will go between these two tags.
b. Enter in your TOP THREE keyword phrases (in order) here separated by the ‘pipe’ character ( | ) and save it. Redundant words only need to be used once here. See the example below how the words ‘Seattle’ and ‘Home’ are only used once but apply to other keyword phrases:
1) Mr. Kung Fu: Seattle Karate | Martial Arts | Self Defense
2) Susie Smith: Home Arts And Crafts | Decorations| Ideas
3. PUT IN YOUR WEBSITE KEYWORDS & DESCRIPTION
a. For HTML Websites – Find the HTML tags at the top of each of your HTML pages in the HEADER section. Your keywords and website description will go between these two tags, respectively.
b. Type your SIX keyword phrases into the keyword section. Separate each term with a comma. Here it’s OK to have redundant words in your assignments. For example:
1) Mr. Kung Fu would type Seattle karate, Seattle martial arts, Seattle self-defense, etc.
2) Susie Smith would type home arts and crafts, decorations, arts and crafts ideas, etc.
d. Type 3-5 sentences into your website description section that describes your business/service. Try and insert the TOP THREE keyword phrases into your description content. Be sure to do so in a way that is readable and natural-looking. Otherwise, it will look like you are ‘keyword stuffing’.
4. CREATING YOUR HOME PAGE (LANDING PAGE) CONTENT
a. Without diving too much into creating an effective landing page design, let’s focus on the SEO aspect of the landing page. Your landing page is your most important page, so we need to include your keyword phrases here in your content. Your top three keyword phrases should be included more than once. Insert your keyword phrase in a readable and natural-looking way to avoid looking like you are “keyword stuffing”. Try and do so with the least amount of content you can. If you insert more of your keyword phrases than what I recommend, you run the risk of getting penalized, so don’t do any more than what is listed here. Insert them the following way:
i. Your #1 Keyword Phrase – insert it in 4 different places.
ii. Your #2 Keyword Phrase – insert it in 3 different places.
iii. Your #3 Keyword Phrase – insert it in 2 different places.
iv. Your #4, #5, & #6 Keyword Phrase – insert once.
b. Content Ideas – You might find it hard to create enough content to insert your keyword phrases naturally. It is a delicate balancing act. New users to your website will leave (nobody wants to read all that stuff). But then again, you need some content for SEO purposes. Here are some excellent content ideas to help you get your SEO keyword phrases in without overfilling your landing page with useless babble.
i. Write a brief description of what your business/service does. When someone first comes to your website, you need to let them know right up front what you do and how you can help them with their needs. A general description of your business/products/services is helpful to new visitors to your website and a great place to sprinkle in some SEO keyword phrases. Again, don’t go overboard. Could you keep it simple?
ii. Insert a few images – Images are a great way to break up the monotony of large amounts of content and get a few keywords in. Every image you insert into your content area allows for a TITLE and an ALT tag description—slap one of your keyword phrases in and use the exact phrase for both tags. Make the image a clickable anchor linking back to your landing page.
iii. Testimonials – Testimonials are great. Get a few from some of your clients/customers and add them to your landing page. “Tweak” them slightly to include your keyword phrases (if your client/customer doesn’t mind). Try not to go overboard on these. Include too many, and people will get bored and leave.
iv. Awards/Articles – Show off any awards and articles you may have about your business/service. Please write in a few quotes from them into your content. ‘Tweak’ them to accommodate some of your keyword phrases. Be careful not to alter them too much… they are quotes, after all. If you misquote an article, you might get some backlash from the writer. Make sure any changes you make are very subtle and don’t alter the author’s intended message.
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