Twitter has been a powerful asset for my business! It’s one of those things that has really fit me. I’m not really a sociable person in real life, but it really fits me well, and it’s been a huge asset for my business. I got really into it last November or December. I have a list here of things right off the top of my head that I noticed that people do wrong and that people should be doing and things that I do that make twitter work.
1. Picture: Your picture (the avatar picture) should be a picture of you in almost all cases. You don’t have to have a portrait-quality picture; that’s not really necessary, and what’s really important is it’s a picture of you.
2. Username: Your username needs to be your first and last name in almost all cases. It would help if you had your name viewable. If you want to use your business name, go ahead and include your real name so that when they click on your avatar, they will see your real name. I see too many businesses on Twitter, people trying to run an online business
Don’t tell their names – that is crazy! It would help if you had your name up there. I use Steve Weber; that’s my username, and many marketers, that’s just what they use. Suppose you choose (unless you have an excellent reason not to), use your name as your username. You can change usernames any time you like.
3. Tweets: 90 to 95% of the “tweets” need to be about good content. Say something worthwhile! It doesn’t have to be about your niche, your area; it can just be about life in general or current events. Post a topic worth reading and is interesting enough to catch people’s attention. Point people to links on your site or your blog to cool links you found on the Internet. Direct people into that kind of content relative to either your specific
niche or to a lot of people who are into the Internet and computer because those are the ones in general who are always on Twitter. A lot of people are interested in all kinds, all things on the Internet. About 95% of the time (that sounds like a lot, but really you need to do that), you are sending them content and not some kind of offer to buy something.
4. Blog: Many times, I create blog posts that have excellent content, but I also have an offer on that page. So it’s not like I’m sending them right to a sales page. I send them to a blog post that has excellent information and says, “By the way, here is a link to an offer, or here’s a link to a free download.” Most of the time, I have a video on that page, and they see that I sent them to my page with excellent content or to somebody else’s excellent content. You just can’t put up every other tweet to be a link to a sales page. You can’t do that, and that just totally defeats your purpose Page Design Pro.
5. Be Consistent: If you are not consistent, then don’t bother. Don’t waste your time. If you’re going to get on Twitter once or twice a week, forget it. You are just wasting the time that you’re on Twitter. If you want to make Twitter work as a marketing tool, you have
to get on it every day. Sure, on an emergency or something that came up that you cannot get onto your computer, that happens, but if Twitter is going to work as a marketing tool for you, you have to log in and check your account every single day.
Not all day! You don’t have to be on there every hour, every day. However, it would help if you were there to check the replies and your direct messages and respond to people, communicate with people, put some tweets up, keep yourself self-relevant, keep your account moving forward, and keep your account out there in front of people.
You have to do it. If you can’t do that, it may not be for you. You don’t have to use Twitter as a marketing tool. If you can’t be consistent in using Twitter, don’t waste your time, but it is a powerful tool. If you choose to do that, if it fits you, then go for it. If it doesn’t, don’t waste your time by getting on there once or twice a week.
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