Passion is the essence of the Alienation of successful online content creation. With the advent of Blogger and other easy-to-use blogging platforms, even the unsavvy computer user can put content on the web for others to read and respond to. It’s even more gratifying to make money from communicating your passion to others…and it is so easy.

I believe that most readers of this article are at least adept enough to start a blog with Blogger and perhaps even place a Google Contextual Ad in the code. However, there are many other steps to take that can maximize your “blogging” ability to not only reach your audience but to make money from blog visitors. Using a real example, I will give you a formula that you can easily follow, with baby steps that will allow you to start making money with your web content.

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My Passion

“You know what I like? Baseball!”

Robert De Niro as Al Capone in “The Untouchables

I am a fantasy sports junkie. To me, 14-6-8 aren’t just SERPS, and they could also be Boris Diaw’s basketball stat line. Now that fantasy basketball season has ended (and I did win my league), I can focus full-time on fantasy baseball.

During this article, I will create and monetize a blog about one of my fantasy baseball teams ([http://www.fantasybaseballmonster.com]). I will use Blogger as my platform, though I will host the blog myself (and I strongly recommend that you do this as well). I will take you step by step through the creation and monetization process and give you my first post. I encourage you to copy my entire process when you create your blog…I think you will be happy with the results.

My Process

First, I set up my account and entered the pertinent FTP information. For this exercise, I will be working with the “Sand Dollar” Blogger template. It isn’t the most aesthetically pleasing of the choices, but it will allow me to place my skyscraper ads down the left side of the page without changing the CSS in the code. Studies have shown that people viewing your website are more likely to notice content on the left margin of the page (see the Google Eye Tracking Study for more detail). So, to maximize the monetization of my blog, my ads will be placed on the left.

Once I enter the Blogger interface, I click on the “Settings” tab to begin customization. Many default settings should go unchanged…I will only focus on those that should be altered. (Basic Tab) Title: Your core keyword(s) should be in your title. “Fantasy Baseball” is mine…hence “Tru Fantasy Warrior’s (the name of my team adapted from the Ron Artest rap record label) Fantasy Baseball Blog” is a workable title for SEO purposes. Description: It needs to contain your secondary keywords. In my case, they would be the members of my fantasy baseball team. I list each name here.

(Publishing Tab)

File Name, URL: The name of your file needs to be “index. shtml” instead of “index.html.” If Blogger is hosting your blog, you can’t do this.

Notify Weblogs.com: Click “Yes

(Formatting Tab) Show: I tend to favor showing a lot of content on the home page. I would raise the number that’s in the default…how much would depend on the amount of content created. Post Template: I would tag all my posts with the Technorati tag for “fantasy baseball.” I visit Technorati, click on the “tag” tab, and determine that I need to add the following code into the “Post Template”:

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