Popular gaming streamer Tyler Blevins, known as Ninja, has secured other logo deals. And this one may be the biggest of all of them. Ninja has found a partnership with Adidas, making him the first seasoned gamer ever to be signed with the aid of the emblem.

The German sportswear large advised Engadget that the address Ninja is intended to reveal its commitment to gaming culture and “helping creators who display a determination to excel in their discipline.” Moving ahead, Adidas said it will hold to discover new methods to assist the 2. Three billion game enthusiasts the world over. The agency introduced that, in the end, it’s far here to assist athletes in making a distinction of their recreation — no matter what games they’re playing.


As for Ninja, this assertion comes only a few weeks after he ditched Amazon’s Twitch streaming provider for Microsoft’s Mixer opportunity — a circulate that got here as a shock to the gaming community. He also now has his toy line and reportedly gets paid a groovy $1 million to flow video games, consisting of Apex Legends. Which is to say, there is no scarcity of brands looking to work with him. Ninja was seen wearing Adidas outfits on one-of-a-kind occasions, but not a great deal became made of it till he teased a chief display on his Twitter account, which featured a trippy video with an Adidas font on it.

Adidas presently sponsors numerous expert esports teams, but the address Ninja is substantial due to its issue. Over time, we’ll see what comes of the partnership between the business enterprise and the infamous gamer/streamer, whether that be gaming-stimulated apparel, shoes, or something else entirely. For now, don’t be surprised to look like Ninja sporting the logo with the three stripes loads more regularly.