Abstract

This article introduces the educational solutions module of the world’s most recent personal and professional problem-solving site, describing competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features. It concludes that the module is a major contribution to the information superhighway Network Posting.

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Introduction

This article introduces the educational solutions module of the world’s most recent personal and professional problem-solving site. The report is addressed to those readers who may have an academic problem bogging them and may, therefore, be looking for a way out of their predicament. The reader may be a parent, child, or student. It is a common fact of life that we all have problems. We are often frustrated or lash out because of our inability to find accessible and reliable information about our issues. This specialist site fills this need – as our pragmatic friend for solving our educational problems.

To be of the greatest use to people, a problem-solving site must combine pragmatic discussions of their personal or professional problems with merchant products that provide more detailed information. Typically, the website will provide free information in news, articles, and advice, directing the visitor on how to solve her problems. Complementing this, the website will also provide merchant products that discuss how the visitor can resolve her situation in detail.

This means that the most effective, visitor-oriented problem-solving site will be an information-packed commercial site – and so will the world’s most recent personal and professional problem-solving site and its specialist sites. The approach we have adopted below describes competitive offerings, the customer profile, problem-oriented solutions, target markets, product offerings, and usability features.

Competitive Offerings

The following are the top educational sites on the Internet and their offerings.

US Department of Education. It defines the US education policy and provides information on financial aid, educational research and statistics, grants and contracts, and teaching and learning resources.

Educational Testing Service. It provides a range of test resources.

FunBrain.com. Provides educational games for K-8 kids.

PrimaryGames.com. Provides fun-to-learn tools and games for kids.

GEM. It provides educational resources such as lesson plans and other teaching and learning resources.

Education World. It provides advice on lesson plans, professional development, and technology integration.

NASA Education Enterprise. It provides educational materials and information relating to space exploration.

Spartacus Educational. It is a British online encyclopedia that focuses on historical topics.

Department for Education and Skills. It is a UK government department site that offers information and advice on various educational and skills topics.

Times Educational Supplement. It offers teaching news, teaching & educational resources, and active forums to help UK teachers.
All these sites are useful in the domains that they cover. Their main limitations are as follows:

1. They tend to cover only a very narrow educational market segment.
2. They do not take the daily educational needs of the typical famil as their starting pointy.
3. They lack a problem focus; i.e., they do not formulate the typical learning and educational problems that pupils, students, and parents face daily.
4. As a result of the preceding point, the solutions offered are not as intelligent (i.e., problem-centered) as they could be.
5. They do not offer merchant products that deepen the visitor’s understanding of her problem and the consequent solutions.

The educational solutions module of the world’s most recent personal and professional problem-solving site addresses these problems by targeting a diversity of market segments, adopting a customer profile that fits the typical education-pursuing family, considering the specific needs or issues that this family may face, offering incisive (problem-centered) solutions to the various topics, and offering a range of merchant products that deepen the visitor’s appreciation of her difficulties and of the solutions that apply to them.

Customer Profile

The educational solutions module’s customer profile or target visitor characteristics are the same as for all specialist sites of the world’s most recent personal and professional problem-solving sites. The site has been designed to meet visitors’ needs with educational problems. It is dintendedfor males and females, even though it is often convenient to refer to just one sex when writing.

This visitor uses search engines to research information about her personal or professional problems to find solutions. The visitor is serious about solving her psituationand is willing to buy products that help her achieve her mission, provided that she can find reliable and honest information about relevant products to make an informed decision about which ones to acquire. This information will help her apply her finances economically and avoid wasting money.

The visitor will want a money-back guarantee so that if a product does not live up to expectations or if she was misled into buying a product, she can get a refund. Such a guarantee absolves her of purchase risks.

The visitor is intelligent (without necessarily being a genius), educated (without necessarily being a Ph.D.), computer literate (without necessarily being a computer guru), and money-minded (without necessarily being a freebie hunter or an unemployed person). This, of course, does not mean that freebie hunters or unemployed persons cannot gain a thing from the site. On the contrary, there is a great deal of free information on the site, sot it is hard to see how anyone can gain the full benefits of the site without buying products.

The visitor wants high-quality information products (usually digital) and wants to pay the lowest price for these (without spending so much emphasis on a price that compromises quality). The visitor also wants free bonus offers attached to the purchased goods. The visitor is self-reliant and can cope independently by reading, digesting, and applying advice about her problem until she solves it or discovers that she needs help from a professional. At this point, her acquired knowledge will help her to reduce her consulting fees. As a result of the knowledge gained, the visitor will assess consultants to avoid incompetent or fraudulent ones.

Problem-centered Solutions

Our free solutions are organizedthroughf pragmatic articles that top experts write. Each article addresses a specific daily problem but does not go into detail. It explains thesituationm and tells the visitor what she must do to solve her problem. However, it does notsay tol the visitor how she must solve it – this is too much for an article. To determine how the visitor must buy a product (usually an e-book or e-book set) that goes into greater depth.

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