Probably you already browsed the net to gather valuable tips for proper Search Engine Optimization (SEO). Like any other article, this one will enlighten you with few good tips to implement an appropriate optimization. Before going ahead, I recommend carrying a ‘web content optimization’, which is preliminary since the way the website is presented to the public plays a significant role in Best News Mag.

With the launch of Google Panda (2011) and Penguin (2012), it is crucial to implement SEO strategies. From a holistic perspective, the aim is to penalize over-optimized websites (i.e. using black-hat tricks, keyword stuffing, content duplication, and cloaking) and to lower the ranks of websites with poor user experience.

Poor user experience is a broad terminology. There are two things you need to consider. Firstly is to have a decent web hosting service provider with a 99% up running time. If your site tends to go offline often due to server issues (which is not your fault), then expect to lose ranking and search engine positioning. Secondly is to ensure that you implement proper web optimization.

Moreover, I want to emphasize that when we mention the word ‘SEO’, people instantly think of Google. That is wrong! My rule is – do not optimize your site solely for Google. There are other search engines on demand, such as Bing, Ask, and Yahoo!

Furthermore, mobile-optimized / supported websites are increasing in their demand. It is recommended to have your site compatible with any mobile device. Suppose you can’t afford an iPhone, HTC, or a Blackberry; no need to worry. Use the freeware called Mobilizer (note that Adobe Air is required), and you will be able to preview your sites on a mobile display straight from your desktop.

Indeed, you already have encountered various SEO tips and yes, they are all good, but they tend to become obsolete over time. By tim, part of my tips will also face the same dilemma, a so like you, I have to keep myself updated.

On-Page Optimization (Related on the elements within the web page)

Images

Image File Name Always provide meaningful titles to your image files. If your image portrays an ‘Ibanez Guitar’, label it as ‘Ibanez-guitar.jpg’ instead of having something like ‘DSC29870.jpg’. Like this you have a ‘keyword-rich friendly title besides a meaning to your image file.

Use the ‘alt’ tag The alt=” “ tag should never be left blank. Provide an image with a title because search engine spiders cannot decipher the image content but will decipher the title you defined in the alt tag.

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Use the ‘title’ tag Using the title tag provides a better user experience since the title shows up as a tool tip when the user moves the mouse over the image.

Image Linking This may not be convenient, but if you can, just go for it. Whenever you link an image, try using the image keywords in your link text. Suggestion: use ‘View the Ibanez Guitar’ instead of ‘Click here to view’ as the anchor text.

Navigation-Menus If the menu is based entirely on hyperlinked images with your favorite font, you must label them such as ‘Home, Services, Contact, Links, etc.’ Use the ‘alt’ and optionally the ‘title’ tags.

Example: <a href=http:// www. mysite.com/contact/ title=”Contact” /><img src=”/images/contact.gif” alt=”Contact” title=”Contact” /></a>

Internal Links

Broken (internal) links If you have a hierarchy of 5 sub-pages within your website, ensure that everything is linked. Having ‘broken’ links will disrupt the spider of the specific search engine from crawling, indexing, and following the website from the initial page to its hierarchy of pages.

SEO Friendly links It is ideal to have keyword-rich SEO-friendly links that both search engines and viewers can easily understand. For example better to have such a link like:

mysite.com/ibanez-guitars-discount

instead of:

mysite.com/?1odnaeo3xcgoe-139

Anchor Text This part has been explained in the previous tips. Suggestion: use ‘View the Ibanez Guitar’ instead of ‘Click here to view’ as the anchor text.

Title(s) Optimization

Main Page Having a stunning title for your home page is important since it holistically reflects your website. Moreover, the title will display on the search engine results page (SERP), which should create the first impact on the viewer.

Sub Pages do appear in search results, and if you have a product to promote, mind as well to include the product name as the title followed by your business name. These titles also act as keywords that help push your site to the search engine results page (SERP). It is essential to think about markets.

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