This article will help you with your SEO problems to an extent. I stumbled upon a lot of new stuff today and thought it would be important to share it with the outside world of website developers. Out of the many tools I came across today were:

SeoSiteCheckup, AddThis & compression

All are too damn good for any SEO analyst or a specialist. I worked on over two dozen SEO techniques today, and all of them proved to be crucial. Here is an overview of the methods I dealt with:

1) Keywords – The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text.

2) Most Common Keywords Test – Check the most common keywords & their usage (number of times used) on your web page. HOW TO FIX: To pass this test, you must optimize the density of your primary keywords displayed above. If the thickness of a specific keyword is below 2%, you must increase it; if the consistency is over 4%, you must decrease it.

3) Keyword Usage – This describes if your most common keywords are used in your title, meta description, and meta keyword tags. Keyword(s) not included in Meta-Title Keyword(s) included in Meta-Description tag Keyword(s) had in Meta-Keywords Tag HOW TO FIX, First of all, you must make sure that your page is using the title, meta-description, and meta keywords tags. Second, you must adjust these tags’ content to include the primary keywords displayed above Extra Update.

4) Headings Status – This indicates whether H1 headings are used on your page. H1 headings are HTML tags that can help emphasize important topics and keywords within a page. HOW TO FIX: To pass this test, you must identify the most important issues from your page and insert those topics between tags. Example: Important issue goes here. Another topic Headings Status This indicates if any H2 headings are used on your page. H2 headings can help describe the sub-topics of a page.

5) Robots.txt Test – Search engines send out tiny programs called spiders or robots to search your site and bring information back so that your pages can be indexed in the search results and found by web users. If there are files and directories you do not want indexed by search engines, you can use the “robots.txt” file to define where the robots should not go. These files are straightforward text files that are placed in the

The root folder of your website: There are two important considerations when using “robots.txt”: – the “robots.txt” file is publicly available, so anyone can see what sections of your server you don’t want robots to use; – robots can ignore your “robots.txt”, especially malware robots that scan the web for security vulnerabilities.

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What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is a host of techniques, approaches, and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. Many SEO gurus fiercely disagree on the how part. Many tactics are available, but SEO is not a cheap endeavor, so one must be careful when allocating valuable advertising dollars.

First, you must be clear on what you are trying to accomplish on the business side-focus, focus, focus! Second, you have to reign in your zeal and prepare yourself for a grueling multi-month commitment that will require time, discipline, and money to be ready to spend time in the trenches. Finally, you must decide which tools and techniques will produce the best return on investment (ROI). If you spread your resources too thin, you will fail.

If you want to get yourself on the first page of Google’s search results immediately, this SEO guide isn’t for you. Don’t believe people who claim they can get you on the first page overnight in an ethical way. Even if you manage to cheat the system briefly, Google’s wrath will land upon you swiftly and never go away. If you are serious about SEO, prepare for the long haul and do it right. Your patience and diligence will pay off. There is truly nothing complex about SEO. It rests on three principles: Valuable, relevant, unique, and timely content will rank well on search engines. The content must be machine-readable to be found. SEO work takes time to produce results.

Valuable Content

Let’s start with valuable content. Before you even mention the term “SEO,” ask yourself, what do I have to offer the world, why is it unique, and why would anybody want it? Do you have a digital strategy covering all your digital communications channels? Remember that you are competing with millions of other websites. Theoretically, you could spend lots of time on SEO and get to that coveted first page to learn that customers don’t find your

content, products, or services appealing. Conversely, don’t give up too fast. Many business owners with great products and services never get through to their audiences because they don’t bother with SEO. The axiom “If you build it, they will come” stands eternally false on Google. The onus is on you, and if you don’t make a compelling case to Google, it will ignore you unless you are the only one in the universe offering that super hot product (e.g., you have a monopoly). So, produce content that stands out. Make sure you provide value. Sometimes it is a sacrifice. You may share valuable information that your

competitors may use against you. You may take unique perspectives that may incite a debate or even draw criticism. Be yourself, be unique, and be interesting. It would help if you gave to get. Provide more than a sales pitch. Do a cost-benefit analysis that includes the value of brand recognition. Remember that it takes time to see results, usually one to two months, sometimes longer. Your ultimate goal is to find your competitive niche and establish yourself as an authority in your area of expertise so you can influence buying patterns. People will remember you and come to you when the need arises. Concerning

content, make sure everything you write is well-structured, clean, and free of factual and grammatical errors. Write using plain language. There are multiple resources on this. It is generally recommended that website content is written at the grade six reading level. Sometimes, it may not be possible for all industries, but do your best. Another helpful metric is the Flesch-Kincaid readability index. It’s recommended to keep it above 60 (you can use this free tool). Be friendly, approachable, and lighthearted.

Use humor, but be careful not to offend and cross boundaries. Always keep your audience in mind. Please ensure the most important information is at the top of the page to be easily located. Web users don’t read; they skim. Use headings and bulleted lists. Make information digestible, and avoid jargon, clichés, and colloquialisms as much as possible. Make sure that your navigation structure is task-oriented and user-friendly. Your user experience must always take people through the happy path.

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This do-it-yourself quick-start guide will help beginning website owners set up their SEO and increase their website traffic quickly and for free. No history or elaborate explanations will be found here. This article explains a simple, easy-to-implement, generic way of doing a specific SEO plan yourself. This step-by-step guide will show you how to set up some good, safe, white hat SEO/Traffic on your new or existing website with the least effort and the easiest-to-use free online resources. Try Updates.

Let’s begin:

1. FIND YOUR KEYWORDS

a. Are you a local business/service or more global?

i. Local examples will be demoed with the following example business:

Mr. Kung Fu’s Karate School in Seattle, WA, USA.

ii. Non-local examples will be demoed with the following example business:

Susie Smith’s Arts & Crafts Blog

b. Time to think like a potential customer. What word phrase would you expect someone to type into a search engine (like Google) and have your website listed on the first results page?

i. Local business owners, be sure to include geographic words. For example, Mr. Kung Fu might use: ‘Seattle Karate’ or ‘Seattle Martial Arts’‘. He might also use a specific suburb of Seattle instead (like ‘Redmond’ or ‘Duvall’).

ii. Non-Local business owners, like Susie Smith, might use: ‘home arts and crafts, ‘home decorations’, or ‘arts and crafts ideas’.

c. Use the Google AdWords Keyword Tool (adwords.google.com/select/KeywordToolExternal) to help you find the best keyword phrases. Pay attention to LOCAL and GLOBAL search volumes that best represent your market. WARNING: The more popular your keyword phrase is, the more competition you will probably have. If it’s too popular, you probably won’t make the first page of any search engine results. Try to use more specific keyword phrases whose search volume is below 40,000 a month.

d. Pick the TOP SIX best keyword phrases for you. Write them down in order of importance. Keep the list handy – you will use them later in this article.

2. PUT IN YOUR WEBSITE TITLE

a. Find the HTML tags at the top of your HTML pages in the HEADER section. Your title will go between these two tags.

b. Enter your TOP THREE keyword phrases (in order) here, separated by the ‘pipe’ character ( | ), and save it. Redundant words only need to be used once here. See the example below how the words ‘Seattle’ and ‘Home’ are only used once but apply to other keyword phrases:

1) Mr. Kung Fu: Seattle Karate | Martial Arts | Self-Defense

2) Susie Smith: Home Arts And Crafts | Decorations| Ideas

3. PUT IN YOUR WEBSITE KEYWORDS & DESCRIPTION

a. For HTML Websites – Find the HTML tags at the top of your HTML pages in the HEADER section. Your keywords and website description will go between these two tags, respectively.

b. Type your SIX keyword phrases into the keyword section. Separate each term with a comma. Here, it’s OK to have redundant words in your assignments. For example:

1) Mr. Kung Fu would type Seattle karate, Seattle martial arts, Seattle self-defense, etc.

2) Susie Smith would type home arts and crafts, decorations, arts and crafts ideas, etc.

d. Type 3-5 sentences into your website description section that describes your business/service. Try to insert the TOP THREE keyword phrases into your description content. Be sure to do so in a way that is readable and natural-looking. Otherwise, it will look like you are ‘keyword stuffing’.

4. CREATING YOUR HOME PAGE (LANDING PAGE) CONTENT

a. Without diving too much into creating an effective landing page design, let’s focus on the SEO aspect of the landing page. Your landing page is your most important page, so we must include keyword phrases in your content. Your top three keyword phrases should be included more than once. Insert your keyword phrase in a readable and natural-looking way to avoid looking like you are “keyword stuffing”. Try and do so with the least amount of content you can. If you insert more of your keyword phrases than what I recommend, you run the risk of getting penalized, so don’t do any more than what is listed here. Insert them the following way:

i. Your #1 Keyword Phrase – insert it in 4 different places.

ii. Your #2 Keyword Phrase – insert it in 3 different places.

iii. Your #3 Keyword Phrase – insert it in 2 places.

iv. Your #4, #5, & #6 Keyword Phrase – insert once.

b. Content Ideas – You might find it hard to create enough content to insert your keyword phrases naturally. It is a delicate balancing act. New users to your website will leave (nobody wants to read all that stuff). But then again, you need some content for SEO purposes. Here are some excellent content ideas to help you get your SEO keyword phrases in without overfilling your landing page with useless babble.

i. Write a brief description of what your business/service does. When someone first comes to your website, you need to immediately tell them what you do and how you can help them with their needs. A general description of your business/products/services is helpful to new visitors to your website and a great place to sprinkle some SEO keyword phrases. Again, don’t go overboard. Could you keep it simple?

ii. Insert a few images – Images are a great way to break up the monotony of large content and get a few keywords in. Every image you insert into your content area allows for a TITLE and an ALT tag description—slap one of your keyword phrases in and use the exact phrase for both tags. Make the image a clickable anchor linking back to your landing page.

iii. Testimonials – Testimonials are great. Get a few from some of your clients/customers and add them to your landing page. “Tweak” them slightly to include your keyword phrases (if your client/customer doesn’t mind). Try not to go overboard on these. Include too many, and people will get bored and leave.

iv. Awards/Articles – Show off any awards and articles you may have about your business/service. Please write a few quotes from them into your content. ‘Tweak’ them to accommodate some of your keyword phrases. Be careful not to alter them too much… they are quotes, after all. If you misquote an article, you might get backlash from the writer. Make sure any changes are subtle and don’t alter the author’s intended message.

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Perhaps you’ve read an article or two by search engine optimization (“SEO”) experts stressing the importance of link building to the visibility of your website on the major search engines. If, for example, you happen to navigate the Google online documentation to the “Webmaster Help Center,” you will see the Google response to the question “How can I improve my site’s ranking?” The Google response includes the statement, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.2”

“Link building,” then, is the process of developing “inbound” links to your web pages to drive traffic to your site and improve your search engine ranking. It sounds simple, but there are so many complex online link-building programs and strategies it’s mind-boggling! And some techniques, even legitimate techniques implemented incorrectly, may render inbound links completely useless.

I started this article to cover the 5 W’s – who, what, when, where, and why. But, at the risk of detracting from the clever title, I felt the need to add “How?” to make it more useful. So, this article is designed to provide insight into the following questions:

1. Who should link to my web pages?

2. What should the link entail?

3. When should I add a link to my site?

4. Where should a link appear?

5. Why should you care?

6. How can businesses develop their inbound links?

No doubt, reasonable minds can disagree with some of the opinions and strategies contained in this article. I direct your attention to footnote references to several online articles that I found helpful. I encourage you to review these articles so you can draw your conclusions. I do hope you conclude that there are several legitimate link-building strategies that you can tackle!

Why Should You Care?

Sorry, I have skipped over who, what, when, and where to begin instead with “Why?” After all, if I cannot make the case that link-building is important, you certainly will not read the rest of this article! It is believed that, in the eyes of the major search engines, the number and quality of the incoming links that point to your site are indicative of the worthiness of your site. I know; it sounds like a popularity contest.

Perhaps this stirs up memories of your disdain for your high school prom king/queen election process. Popularity and Page Rank aside, you are interested in driving qualified traffic to your website and developing relationships with businesses that offer complementary products and services. Link-building techniques are designed to accomplish this.

Who Should Link to My Web Pages?

It is believed that links from “authoritative” websites and “related” industry sites carry the most weight. An “authoritative” area might be an educational organization (.edu), a publication, a government agency (.gov), a known subject matter expert, or an organization/association in your or a related industry.

As for “related” sites, partners and vendors, but not competitors, are good “reciprocal linking” (discussed later) opportunities. Their sites should be related to the products and services you provide. Make sure to set your standards high! Analyze the inbound links to the page where you want to see your link. Are they, in fact, authoritative and relevant sites? How do you research inbound links to your potential linking partner?

There are some excellent SEO link-building tools out there! Netconcepts provides a free “Link Popularity Checker”. Another site is LinkPopularity.com. Use these tools to assess the quality of the links to the page before you ask for a link! While you’re there, check out the link popularity of your web pages and those of your competitors.

Note that many SEO experts believe that you should stay away from a web page that already has too many links. How many are too many? According to an article in Website Magazine, “… it is best to shy away from any pages with more than 20 outbound links.3.”

You’ll recall mentioning the term “PageRank” earlier in this article. The Google PageRank scoring system is used to quantify the relative importance of a web page. You can determine PageRank by downloading and using the free Google ToolBar

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So, two weeks ago, you realized that your company was missing out completely on online business. You struggled to make your minimum sales quotas month to month, and you certainly weren’t moving forward. For the past two to three years, you’ve watched your profit margins get slashed, your ROI drop precipitously, and your bottom line bottom out. You’ve been wracking your brain to figure out what to do.

How to reinvigorate your struggling business. Your kids were your first inspiration – day after day for several years, you’ve come home weary from worry to find them plunked in front of the family desktop, staring, laughing, and telling you to watch the latest video online. You always hated computers, even starting with the personal computer revolution. You find them intimidating, confusing, and beyond comprehension, but as time has passed, you’ve gotten used to the notion that they seem here to stay.

All your business associates, friends, family, and neighbors seem to have embraced them enthusiastically, but you alone have held out. You felt yourself the last bastion of normalcy in a world swimming in electronics. Ah, those kids… they drive you crazy, don’t they? You wonder, “How much time per week do those kids spend staring at that screen when they might better use their time on more constructive things?” “What a waste of time,” you harp.

You’re bothered, annoyed, worried about your company, as well. “How can we get back on top of the market?” you wonder. You’re watching those teenage maniacs glibly speeding through their paces, page after page, photo after photo, clicking this and that. You stand amazed at the amount of attention and time they devote to this meaningless pursuit. Suddenly, something caught your eye as you

peeked over young Courtney’s shoulder. In the right column of the page, there was a small advertisement for a company that offers self-publishing of books. Your jaw muscles clenched and then went slack. Your children heard a strange “clunk” as your jaw made contact with your collarbone. Drool began to stream from your pendulous, quivering lower lip as you stared incredulously at that little, “insignificant” ad.

“What,” you may ask, dear reader, “is the cause of the above graphic description?”

Our captain of industry had just had an epiphany regarding internet marketing platforms. Namely, he finds that his main competitor is the source of the ad that he was gazing at right at that moment with incredulity. Our hero had just seen the start of his frustrations; he’d finally realized how stuck in the mud and out of sync with the rest of the business world he truly was. As I mentioned before, he’d had an epiphany.

So, getting back to our hero… You met a man who owns a specialty fabrication company. He told you of how his company was on the rocks. He talked about how he and his partners were beside themselves, not knowing how to proceed or what to do to overcome the multifaceted impediments preventing them from prospering. Your new friend said he was about to throw in the towel when he heard about a marketing company from a business acquaintance. Your friend said that he made the decision, after hearing about

the complete turnaround with his friend’s company, that he had nothing to lose and that he’d better give it a shot or spend the next several weeks and months watching his business go down the tubes. Your friend conveyed to you how, despite his misgivings, he watched in awe as, just a few weeks later, the orders started to trickle, then flow, and finally to pour in. After a while, he realized that he needed to expand to handle all the business! Convinced, you mostly contacted the same marketing consultancy, looking for answers and solutions to the mire you found yourself trapped in.

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Probably, you have already browsed the net to gather valuable tips for proper Search Engine Optimization (SEO). Like any other article, this one will enlighten you with a few good tips to implement an appropriate optimization. Before going ahead, I recommend carrying out a ‘web content optimization’, which is preliminary since how the website is presented to the public plays a significant role in Best News Mag.

With the launch of Google Panda (2011) and Penguin (2012), it is crucial to implement SEO strategies. From a holistic perspective, the aim is to penalize over-optimized websites (i.e., using black-hat tricks, keyword stuffing, content duplication, and cloaking) and to lower the ranks of websites with poor user experience.

Poor user experience is a broad terminology. There are two things you need to consider. The first is to have a decent web hosting service provider with a 99% uprunning time. If your site tends to go offline often due to server issues (which is not your fault), then expect to lose ranking and search engine positioning. Secondly, it is important to ensure that you implement proper web optimization.

Moreover, I want to emphasize that when we mention ‘SEO’, people instantly think of Google. That is wrong! My rule is – do not optimize your site solely for Google. There are other search engines on demand, such as Bing, Ask, and Yahoo!

Furthermore, mobile-optimized / supported websites are increasing in their demand. It is recommended to have your site compatible with any mobile device. Suppose you can’t afford an iPhone, HTC, or a Blackberry; no need to worry. Use the Mobilizer freeware (note that Adobe Air is required), and you can preview your sites on a mobile display straight from your desktop.

Indeed, you already have encountered various SEO tips, and yes, they are all good, but they tend to become obsolete over time. By tim, part of my tips will also face the same dilemma, so like you, I have to keep myself updated.

On-Page Optimization (Relatedton the elements within the web page)

Images

Image File Name – Always provide meaningful titles to your image files. If your image portrays an ‘Ibanez Guitar’, label it as ‘Ibanez-guitar.jpg’ instead of having something like ‘DSC29870.jpg’. Like this, you have a ‘keyword-rich friendly title besides a meaning to your image file.

Use the ‘alt’ tag – The alt=” “ tag should never be left blank. Provide an image with a title because search engine spiders cannot decipher the image content but will decipher the title you defined in the alt tag.

Use the ‘title’ tag – Using the title tag provides a better user experience since the title shows up as a tooltip when the user moves the mouse over the image.

Image Linking – This may not be convenient, but if you can, go for it. Whenever you link an image, try using the image keywords in your link text. Suggestion: use ‘View the Ibanez Guitar’ instead of ‘Click here to view’ as the anchor text.

Navigation-Menus – If the menu is based entirely on hyperlinked images with your favorite font, you must label them such as ‘Home, Services, Contact, Links, etc.’ Use the ‘alt’ and optionally the ‘title’ tags.

Example: <a href=http:// www. mysite.com/contact/ title=”Contact” /><img src=”/images/contact.gif” alt=”Contact” title=”Contact” /></a>

Internal Links

Broken (internal) links – If you have a hierarchy of 5 sub-pages within your website, ensure that everything is linked. Having ‘broken’ links will disrupt the spider of the specific search engine from crawling, indexing, and following the website from the initial page to its hierarchy of pages.

SEO-Friendly links – It is ideal to have keyword-rich SEO-friendly links that both search engines and viewers can easily understand. For example, it is better to have such a link as:

mysite.com/ibanez-guitars-discount

Instead of:

mysite.com/?1odnaeo3xcgoe-139

Anchor Text – This part has been explained in the previous tips. Suggestion: use ‘View the Ibanez Guitar’ instead of ‘Click here to view’ as the anchor text.

Title(s) Optimization

Main Page – Having a stunning title for your home page is important since it holistically reflects your website. Moreover, the title will be displayed on the search engine results page (SERP), which should create the first impact on the viewer.

Sub Pages do appear in search results, and if you have a product to promote, mind as well to include the product name as the title followed by your business name. These titles also act as keywords that help push your site to the search engine results page (SERP). It is essential to think about markets.

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