Instagram has emerged as the top social media platform for all things fashion, and clothing brands have begun to realize its immense potential and its reach. Approximately 140 million active users on Instagram go through ecommerce content daily. Hence, by garnering audiences’ interest and gaining their interest, apparel brands and budding designers can see their sales skyrocket and achieve targets they never imagined they could. Listed below are a few tips that dictate how one can market their clothing brand on Instagram through Instagram ads:
Creating an impactful feed is essential if you are looking to market your clothing brand on Instagram. The said platform is essentially visually, and hence whether you post pictures, illustrations, or videos, all of these elements should be coherent, maintain a theme and be aesthetically pleasing. You also need to pay attention to your handle, bio, and avatar. Users like being attached to or follow brands that tend to have good posts, and hence you need to maintain and create an impactful presence.
Your content on Instagram should all be tied in together and feel consistent. You could either follow a consistent aesthetic pattern, edit pictures in the same filters or hues, or maintain a unique look to your profile. Irrespective of how you choose to do so, your profile should convey a brand story and present your brand’s outlook in the best possible way.
Hashtags are crucial to the content you post on Instagram as users tend to search for relevant content using hashtags on Instagram’s search platform. There must be trending hashtags relevant to your clothing brand, and you must take the time to research all hashtags that apply to you. Since you are not limited to a character count – unlike winter – you can use as many hashtags as you deem appropriate with your post on the platform.
If you are a new clothing brand, you should post product videos on your platform to help your potential customers and target market get a better insight into your products. If you are an already established brand, you should still create video content as videos get more engagement than simple posts.
BTS or behind-the-scenes content is a great way to engage your audience and make your brand look authentic. BTS also helps build brand personality, and it makes your customers feel your band on a personal level. You could post pictures or videos about your clothes’ manufacturing or designing process or just pictures of your employees working hard in the office. You could also post BTS of photoshoots you may have for your clothes.
Instagram is a great platform for small clothing businesses to begin their business journey from. Many clothing businesses start by Instagram pages and begin increasing their online presence after initial success on Instagram. Numerous clothing businesses have started without a website and made sales only through their Instagram pages.