10 Things to Hate About the iPhone
I took delivery of my iPhone at the start of September, the beginning of a trying month that saw me out of the office for long periods...
Ways to Market Your iPhone and iPod Touch App
While there is no magic formula or single marketing action that may do the trick for you, these strategies can provide you with a framework to help...
There’s An App For That: Media Programs and Cheaper Alternatives
My job as Director of Media, Communications, and Technology means that I have to handle many tasks that involve a lot of different things. I'm responsible for...
The South African App Market: Where Are We Now?
There are more than half a million Android apps in the world. The i-Store, which officially garnered over 25 billion downloads in March this year, offers 5.5...
Mobile App Marketing: 5 Success Stories to Draw Inspiration From
By 2018, less than 0.01% of all mobile apps out there will be commercially successful. That's what Gartner says - and we've got no reason to doubt...
10 Ways to Market Your Mobile App
1. App Store Optimization
App Store Optimization (ASO) requires many of the same factors that go into great SEO tactics. Things like keywords, titles, and descriptions play a...
Should There Be an App for That?
Getting into your customers' pockets is no easy task.With the tablet wars heating up and smartphone sales skyrocketing, at some point, the thought is bound to cross...
