So, two weeks ago, you realized that your company was missing out completely on online business. You struggled to make your minimum sales quotas month to month, and you certainly weren’t moving forward. For the past two to three years, you’ve watched your profit margins get slashed, your ROI drop precipitously, and your bottom line bottom out. You’ve been wracking your brain to figure out what to do.
How to reinvigorate your struggling business. Your kids were your first inspiration – day after day for several years, you’ve come home weary from worry to find them plunked in front of the family desktop, staring, laughing, and telling you to watch the latest video online. You always hated computers, even starting with the personal computer revolution. You find them intimidating, confusing, and beyond comprehension, but as time has passed, you’ve gotten used to the notion that they seem here to stay.
All your business associates, friends, family, and neighbors seem to have embraced them enthusiastically, but you alone have held out. You felt yourself the last bastion of normalcy in a world swimming in electronics. Ah, those kids… they drive you crazy, don’t they? You wonder, “How much time per week do those kids spend staring at that screen when they might better use their time on more constructive things?” “What a waste of time,” you harp.
You’re bothered, annoyed, worried about your company, as well. “How can we get back on top of the market?” you wonder. You’re watching those teenage maniacs glibly speeding through their paces, page after page, photo after photo, clicking this and that. You stand amazed at the amount of attention and time they devote to this meaningless pursuit. Suddenly, something caught your eye as you
peeked over young Courtney’s shoulder. In the right column of the page, there was a small advertisement for a company that offers self-publishing of books. Your jaw muscles clenched and then went slack. Your children heard a strange “clunk” as your jaw made contact with your collarbone. Drool began to stream from your pendulous, quivering lower lip as you stared incredulously at that little, “insignificant” ad.
“What,” you may ask, dear reader, “is the cause of the above graphic description?”
Our captain of industry had just had an epiphany regarding internet marketing platforms. Namely, he finds that his main competitor is the source of the ad that he was gazing at right at that moment with incredulity. Our hero had just seen the start of his frustrations; he’d finally realized how stuck in the mud and out of sync with the rest of the business world he truly was. As I mentioned before, he’d had an epiphany.
So, getting back to our hero… You met a man who owns a specialty fabrication company. He told you of how his company was on the rocks. He talked about how he and his partners were beside themselves, not knowing how to proceed or what to do to overcome the multifaceted impediments preventing them from prospering. Your new friend said he was about to throw in the towel when he heard about a marketing company from a business acquaintance. Your friend said that he made the decision, after hearing about
the complete turnaround with his friend’s company, that he had nothing to lose and that he’d better give it a shot or spend the next several weeks and months watching his business go down the tubes. Your friend conveyed to you how, despite his misgivings, he watched in awe as, just a few weeks later, the orders started to trickle, then flow, and finally to pour in. After a while, he realized that he needed to expand to handle all the business! Convinced, you mostly contacted the same marketing consultancy, looking for answers and solutions to the mire you found yourself trapped in.
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