Mobile devices are very personal to each user; therefore, there is no one size fits all marketing approach. Instead, a combination of marketing strategies and techniques can be used to deliver relevant messages that target customers effectively.
According to Forbes, the “mobile generation” is a group of people who grew up with smartphones and tablets and are now the largest segment of the American population. These people are active on social media and are expected to spend more time on mobile devices.
The mobile phone is more important to the world’s population than electricity and clean water combined. It has changed everything – from shopping, eating, traveling, communicating, working, playing, and socializing. It has made our world smaller, with everyone connected through it every minute of the day.
Target Millennials With Mobile Marketing
Millennials are the most connected generation. They spend over five hours daily on their phones, with nearly half of that time spent using social media. They’re also among the biggest spenders on mobile technology. The average Millennial spends $11.46 a month on mobile, according to eMarketer. This makes them a lucrative market for marketers.
So what should you do if you’re looking to market to the mobile generation?
Advertising strategies for mobile
As smartphone and tablet usage has grown, so can advertising. Mobile advertising has become more accessible than ever before. Some mobile platforms offer native advertising, which means your ad is integrated into the app and designed to look and feel like the rest. Other mobile platforms, such as Facebook, offer ads in the form of “banner” ads.
Banner ads are simply a picture with a call-to-action button. Mobile advertising isn’t always free, but it can be effective. A lot of mobile advertising is free. You can target specific keywords, demographics, interests, and locations. One of the best things about mobile advertising is that it can be done on any platform. You can still use Twitter, Google, and Instagram ads if you’re not using Facebook. The biggest challenge to mobile advertising is that it can be tricky to measure. While you can see analytics, you may not be able to get granular enough data to measure the results of your campaigns.
Content marketing for mobile
It was common for companies to send press releases to journalists and bloggers. In this case, a company would send out the press release, hoping the reporter would write an article about it. Nowadays, it’s more common for reporters to find the news themselves. Instead of waiting for companies to send out press releases, they’ll find information from other sources, such as the company’s website. When a journalist does decide to write a story, it’s not uncommon for them to check the company’s website for additional information. The reporter will look for social media information if the company doesn’t have an online presence.
It’s important to note that journalists aren’t the only ones searching for information. The average consumer also uses mobile devices to search for information on products, services, and jobs. You need to have a mobile-friendly site to reach your audience on mobile. This will ensure your customers have a good experience while browsing on mobile devices.
Innovative advertising for mobile
This type of marketing has become the norm, but the traditional model is changing rapidly. New technologies such as “infographics,” “animations,” and “360-degree videos” are helping businesses reach their audiences in new ways.
These new formats are less expensive and require no coding skills, meaning anyone can make amazing mobile ads. Some of the best examples of these are featured on YouTube. Here are just a few of the most popular infographics. As a marketer, you can learn from these examples and use this new medium to increase brand awareness.
In addition to traditional social media sites like Facebook and Twitter, marketers should consider using mobile-optimized versions of social media networks to reach this growing audience.
Social media users on mobile devices typically spend more time on social media than desktop users, so they are prime targets for marketers. But because of the smaller screens, they are also much harder to engage with.
Frequently Asked Questions Mobile Generation
Q: What are some ways marketers can connect with mobile users?
A: Marketers need to stop thinking about mobile as a separate entity and start thinking about how it affects their entire marketing strategy.
Q: How can marketers market products and services to mobile users?
A: Marketers need to think beyond just advertising. They also need to think about their overall business strategy.
Q: What are some strategies for marketing on mobile devices?
A: Marketing on mobile devices should not only be about mobile phones. It should include advertising and direct messaging, allowing brands to reach customers more engagingly.
Q: What are some things brands can do to ensure they make money on mobile?
A: Brands can ensure they are making money by optimizing their website and keeping costs down.
Q: Tell us a little bit about your background.
A: I have an MBA from the University of California at Berkeley, but I don’t think my business degree helped me with my mobile marketing company.
Top Myths About Mobile Generation
- It’s too hard to reach the mobile generation.
- Marketing to them is a waste of time and money.
- The mobile generation will never buy your product.
The mobile generation has been described as the largest and fastest-growing consumer group in history. It has changed our lives and how we consume information, communicate, shop, and play. Mobile marketing is a great way to reach and capture this audience’s attention. I’m not saying you should abandon other forms of marketing. If you want to be successful online, you should become a master of mobile marketing.